Like the stuff or not, there’s no getting away from the phenomenal brand awareness of products such as Coca Cola. First introduced to the market in 1886, their brand building strategies will have changed a lot over the decades, but what an example they’ve set! For many of us, having a 130 year old product […]
Have a Coke – on Rodel – Building Brand Awareness Read More »
Those who know me will know that making and keeping connections is a business strategy in which I firmly believe. And to swiftly explain that further, in case it sounds at all mercenary, I think it’s what I enjoy most about business – making connections, which 9 times out of 10, lead to genuine friendships.
There’s often talk about the proliferation of new technology and the increased rates of ADD in adults and children. And while a decisive answer to such a complex question is difficult, there is a lot of research that very strongly suggests that wireless handheld devices, iPods, cell phones, internet and too much TV are actually